1. Accio
What will the future e-commerce look like?
<Accio> is an e-commerce platform in mixed reality environment.
On a special day, we have a party with our precious people and give them gifts with our hearts.
So how do we exchange gifts in a future where people enjoy parties with virtual devices such as MR and VR devices?
In <Accio>, you can experience the virtual gift turned into a real gift.
What is <Accio>?
<Accio> is a new e-commerce platform in mixed reality environment where you can feel
both the convenience of e-commerce and the joy of exchanging gifts between people.
5 Main interactions
1. Gift exchanging
One of the main interaction of ‘Accio’ is gift exchanging. You can get a virtual gift through ‘Blooming’ action. Or when you want to give a gift to the other person, you can point your index finger at him shouting ‘Accio!'. That way, your virtual gift will appear above the other person's head. At the same time, the virtual gift will be transferred to his cell phone in the form of a digital voucher.
2. Converting virtual gift to digital voucher
Second main interaction is converting virtual gift to the ‘Real’ gift, such as digital voucher. Open your palm and say "save," a shopping bag with a virtual gift appears. When you take out a virtual gift and attach it to the gift card, it is saved as a digital voucher.
3. Interactions with virtual gifts
As a virtual gift, you can enjoy various actions such as taking pictures and playing music. It also allows interaction between virtual objects and real objects.
4. Entering party room
You can create various party rooms and invite members, just like meeting rooms. When run the application, you will see the rooms you belong to, and you can participate if you knock on the door.
5. Applying costume
The people who participated in the party are seen as virtual characters to each other. You can make them wear virtual costumes, or other people can dress you up. If you grab the outfit you want and throw it at the other person, it applies.
Motifs
Accio's main interaction is giving gifts and converting virtual gifts as digital gifts.
First was inspired by the magician’s actions. Point to the person you want to give the gift and shout the magic spell 'Accio' to deliver the gift.
Next, spell 'save' and the gift bag will appear. If you take a virtual gift out of the gift bag and attach it to the gift card, a digital voucher will be made.
To make virtual gift to digital voucher, you have to make “Virtual gift card”. We designed various virtual cards that can be customized. It induces interaction, such as attaching a sticker to a sticker book.
Body Storming
We determined interactions with virtual gifts through body storming and low-fidelity prototypes. After that, we could think about ui which guides to action.
Context
In the future, when the virtual reality has developed, we have been thinking about how we will live and meet people. We expect that the customs with people, such as having a party with friends and family on holidays or eating something delicious together, will continue to be the same as now are. Then people will continue to meet using a variety of XR devices. That’s why we created a new platform that can be accessed by both MR, VR, and Application.
In the scenario, the host with the MR device decorates his room in reality with virtual objects, creates a room, and invites other friends to the room. Participants who join in VR or App will see this space as a virtual space
Service Key Flow
In <Accio>, you can see how virtual gifts are converted into real-object gift.
Video Process
Before making a storyboard, we made a rough scenario to determine the contents of the service for the concept video.
We tried to include a variety of actions that would be able to be used as MR devices in the future, while focusing on interactions that would exchange virtual gifts and turn them into real gifts.
This is a storyboard for concept video. We thought of Christmas as an example of the natural use of MR devices in the future. Therefore, the main character begins the story on the evening of Christmas day, checking the alarm that the virtual party schedule will begin soon. Then she arrives home and participates in the party in comfortable clothes.
We finished the video with a scene where the main character actually buys the camera she received as a gift to emphasize that hologram gifts exchanged between her and her friends could be converted into real objects.
Team
Sewon Park
Serim Lee
